Visit Britain the national tourist office for England Scotland and Wales has unveiled the new strapline for its LGBT campaign which was suggested by Californian Jay Masunaga in a competition run at the end of 2009 Jay’s winning strapline reminds Americans that ‘Britain is alive with Pride’ with many places that lesbian gay bi and trans men women and families enjoy visiting Illustrating the diversity of the LGBT community VisitBritain’s campaign personalizes holiday experiences by six different interests Nightowl Foodie Event goer Culturati Chiller and Fashionista The website visitbritain com rainbow features ten

destinations in Britain and for each provides a range of experiences that will appeal to different kinds of LGBT traveler A different destination will be profiled every month beginning with Brighton on the south coast of Britain just an hour by train from London Officially the gayest city in the UK and voted winner of the Best UK Destination of 2008 by the country’s gay Pink Paper it’s also our happiest place to live Brighton SoHo by the Sea